The Importance of Selling in Latin America
Latin America is one of the fastest-growing e-commerce markets in the world.
The region is undergoing an unprecedented digital transformation. With over 300 million digital buyers today and an estimated 390 million by 2027, Latin America stands out as a strategic region for any brand seeking sustainable and scalable growth.
This evolution is driven by strong economic momentum, a young and connected population, and an increasingly digital culture.
How Big Is the Market?
In 2024, e-commerce in Latin America generated US$180 billion, and is expected to reach US$269.8 billion by 2028, growing at a CAGR of 8.5%.
25% of sales already come from cross-border transactions, making the region attractive even for foreign sellers.
A Market in Constant Expansion
Retail e-commerce sales are expected to exceed US$200 billion by 2026. Markets like Mexico, Brazil, Argentina, Colombia, and Peru are experiencing double-digit annual growth.
Even smaller countries like Uruguay showed remarkable expansion in 2024, with a real growth of 32% in online sales.
Massive Investments in Tech & Logistics
Companies like Amazon and Mercado Libre are investing heavily in LATAM. In 2025 alone, over US$10 billion were allocated to digital infrastructure, AI, logistics, and financial services.
These projects are modernizing the ecosystem, generating thousands of jobs, and making last-mile delivery faster and more efficient.
Social Commerce and Superapps
Social commerce is forecasted to reach US$14.6 billion in 2025.
Superapps such as Mercado Librecombine e-commerce, payments, entertainment, and delivery in a single platform.
A Diverse and Evolving Landscape
From established economies like Mexico and Brazil to emerging markets like El Salvador and Paraguay, LATAM offers a wide range of consumer behaviors and business models.
The rise of dropshipping, social selling, and digital payment ecosystems is democratizing access to e-commerce.
Embracing Innovation
New technologies like artificial intelligence, retail media, and automation are transforming the shopping experience.
Brands that adapt early gain operational efficiency and a clear competitive advantage.
Why Sell in Latin America?
Selling in LATAM is more than a trend—it’s a strategic move. The region combines:
Economic growth
Tech innovation
A dynamic and mobile-first consumer base
Now is the ideal time to enter.
Why Do It with BAZARUP?
At BAZARUP, we help you grow smart and fast with:
Direct connections to Amazon, Mercado Libre, Walmart, TikTok Shop, and more
Personalized support and an expert team
Exclusive channel collaboration
Tailored reports for your business
Growth-focused technology and measurable results
Let’s take your brand to the next level — together.
